I've noticed this effect a number of times, to various degrees.
I would guess it's a combination of makeup, lighting, and post processing, but I haven't a clue where to begin to try and archive it.
some examples:
http://flickr.com/photos/shienlee/1445859089/in/photostream/
http://flickr.com/photos/eyecandyforthebrokenhearted/1079316864/
a before and after
Any advice or educated guesses appreciated.




